Interview with Hiroyoshi Syou from SiiS Doll

SiiS was perhaps one of the first customizers to change the form of the eyes on a Blythe doll. He developed a perfect technique where he adds to the lower part of the eye creating a teardrop shape.

Every author must believe in its own beauty

Hiroyoshi Syou – SiiS Doll

DollyCustom posed 12 questions to Hiroyoshi Syou about his history as a customizer, his process, and techniques. Here are those questions:

Can you tell me a little about yourself?

I lived in Japan for 12 years, during which I made GK (Garage Kit), and I also custom Blythe dolls. Then I returned to China and started as a full-time Blythe doll customizer. I have a lot of hobbies, like painting, design, magic, and cooking. Maybe for these reasons, I prefer to do unique and magical dolls.

When and how did you discover Blythe dolls?

Because my wife liked Blythe dolls for a long time, and I like all kinds of craft works, she encouraged me to start customizing.

How long did it take for your style to emerge?

Maybe 5 years.

Do you do this as a hobby or professionally?

At first, I did it as a hobby, but then gradually it became my primary business. Now my old business became my hobby.

What is your creative process like? Do you plan your custom dolls from start to finish or just go with the flow?

My work is very much inspired by my wife’s appearance. Then I add other elements when putting the make-up.

What is your favorite part of this process and your least favorite?

I love the most of the creative process and the pursuit of the ultimate beauty.

How long does it take you to customize one doll? Do you do one at a time or multiple?

It takes about a month to customize one, but others can take half a year. I only work on one at a time.

Where do you work on your dolls? Do you have a dedicated workplace?

I work in our studio.

How would you characterize your style?

Independent and fantastic.

What are your favorite tools? What is your favorite Blythe mold to customize?

I like RBL the best, and my favorite tool is the airbrush.

How did you develop the pricing model for your dolls?

To prevent the price from being too high when bidding, I retain the previous sales price and gradually increase it.

For the beginner customizer, what advice would you give them?

It’s not really what could be called a good suggestion, but I can say that every author must believe in its own beauty.

For the past years, Hiroyoshi from SiiS Doll has been inspired by his beautiful wife to create amazing and very distinctive Blythe dolls. With just a look you can identify a SiiS Doll custom and the signature touch are the teardrop shaped eyes. This style came very early and you can see that on his first doll. So, check his profile page to follow him on social media (Facebook, Instagram) and keep up with his latest work.


  • Dolls: 300+
  • Started: 2013
  • How to Purchase: Etsy
  • Favorite Customizers: Lita Chan / GBaby / Roguedolls